… is very simple, but yet complex.   Simple because we understand how complex it is to create, maintain and protect your digital identity.  Complex because creating your digital identity is not an easy and straight forward proposition.  Once created, maintaining said identity is a long term affair.  Protecting it requires diligence.

But what is “digital identity?”

“You are what people think you are.”

If you or your enterprise have a presence in the web, be it via a web site, a blog, facebook, twitter, linkedin or whatever other media you use, you have created an image for yourself and/or your enterprise.  People have formed, are forming or will be forming an idea of who you are, what you’re all about, what you stand for and represent.

Creating your identity is a very simple process, that is if you have a clear and specific definition or idea of how you want to be portrayed.  You write a plan and you execute it.

Maintaining your identity is a never ending affair.  Once you get the ball rolling, you can’t stop.  Stopping will most likely create the wrong identity for you; most likely a negative one.

Protecting your identity is more about prevention and damage control than anything else.  How you handle controversy is the key to protecting the steps you have taken to create an identity you’re happy with and proud of.